GR28 FILMS

This visual is a fragment of embroidery art that narrates an important historical event in Medieval Europe. The image prominently features a comet in the sky and the reactions of people to its appearance. At the time, such symbols were associated with societal fears, hopes, or religious beliefs, and comets were often interpreted as omens of good or ill fortune. This reflects how natural events were imbued with meaning by society and how these events were documented throughout history.

In a way, it represents a storytelling method that was prevalent in Medieval Europe and served as a precursor to contemporary narrative techniques. GR28 Films draws its sense of depth in storytelling and its narrative approach from this type of embroidery art.

Each story crafted is a modern reflection of these historical methods, imbued with the same attention to detail and purpose. While planning animations with the GR28 team, we adopted three distinct approaches:

Plan A: Focused on a more generic approach, emphasizing shape and form.

Plan B: An alternative that combined typography with the influence of the comet, highlighting its visual and symbolic impact.

Plan C: The most narrative-driven approach, where we focused on the meaning behind the logo and its inspiration. This plan revolved around a mini-story portraying the gossip among people of the time, with the comet reshaping itself based on those conversations.